about me
Photographer and Visual Artist by Passion
Gerardo Sierra (1988, Hermosillo, SON) is a communicator, photographer, entrepreneur, and visual artist. His passion for photography began unexpectedly in 2014 when he took a fashion photography workshop in Mexico City—his first real exposure to fashion and photography as a potential career. Just two months later, he applied for a Master’s scholarship in Editorial Photography at the New York Film Academy and was awarded the spot, competing against photographers with over two years of experience. However, due to family circumstances, he declined the offer and remained in Pachuca de Soto longer than anticipated.
In 2015, he launched his first magazine, One•Four•One Magazine, quickly gaining recognition in Hidalgo, Mexico City and surrounding areas. By 2016, he transitioned to print, collaborating with Mexican celebrities and brands for editorial projects. At the end of that year, a redesign positioned the magazine firmly within the Mexican fashion scene. This led to a major milestone in early 2017 when his latest issue was exhibited during the Fall/Winter edition of Mercedes-Benz Fashion Week Mexico City. By mid-2017, he expanded internationally by launching a magazine app, shifting away from print and contributing to foreign media. In April 2018, COLOĂśRSCMX invited him to print again, showcasing his work on the runway alongside designers like Pineda CovalĂn, Alfredo MartĂnez, Xico, RCano, and others.
In April 2019, he launched his second magazine, Appear Magazine, a platform focused on lifestyle and metropolitan culture. Later that year, he was selected to create a confidential campaign interpreting the brand Self Marks from Miami, FL.
Throughout the pandemic, he continued evolving One•Four•One Magazine, executing a full-scale redesign of its identity, website, editorial design, and communication strategy. During this time, he closed Appear Magazine and launched a podcast exploring personal, professional, and emotional growth in a candid and relatable way. By June 2021, he joined Vopero México as the lead editorial photographer, overseeing campaigns for social media, advertising, influencers, and more.
Today, Gerardo remains dedicated to pushing the boundaries with One•Four•One Magazine, which has gained traction in the U.S., Australia, and the U.K. since its annual print launch. Beyond this, he continues working as a freelance editorial and commercial photographer, an actor in commercials and fiction, and a plus-size model—constantly reminding himself that he is his own art.
feel, then create
through my lens
My approach to photography evolves based on my personal life experiences. The most important thing for me is to capture emotions and sensations, ensuring that the images evoke something the viewer can’t quite put into words in reaction to my work.
I’m interested in many aspects of visual art, from animation and video to the most basic elements of graphic design that I’ve explored.
My technique shifts depending on each project, concept, and the emotions I want to reflect. What I love about this process is the idea that, as social beings, we can never be certain if what we feel is good or bad based on others’ opinions. My goal is to merge those emotions through the manipulation of light, colors, textures, tones, contrasts, materials, and stories, all of which vary depending on the collection I’m working on.
a sneak peek
of my portfolio
